Strategic Expansion to $35 Million with Multiple Physical Locations | Miles Butler | Ep 2

Does your agency's growth strategy focus on expanding its physical presence through acquiring new locations and team members?  

Miles Butler of Able Insurance Agency highlights the advantages of multiple locations, including improved accessibility for clients, more opportunities for customer service, and enhanced online visibility through local SEO.  

 

Able Insurance’s Journey Through the Generations:  

(00:10:37) Enhancing Accessibility Through Local Agency Office Locations 

(00:13:18) Ensuring Reliable Team Members Across Multiple Offices 

(00:18:09) Specialized Staffing and Carrier Acquisition Challenges 

(00:21:09) Dynamic Marketing Investments for Insurance Agencies 

(00:28:57) Enhancing Customer Experience Through Technology Adoption 

(00:38:00) Ethical Customer Relationships in Insurance Industry 

(00:38:30) Ethical Customer-Centric Business Strategies 

 

Overcoming Obstacles in the Insurance Industry: Team, Carriers, and Communication 

Although Miles has been working and growing the business full-time over the past 10 years, he credits his grandfather and father for establishing a strong initial footprint for the family business. With multiple locations, several brand names beginning with “A”, and a book worth $35MM in premium, he says attracting qualified team members, securing the right carriers, and maintaining effective communication, particularly in coastal areas with unique insurance needs are ongoing challenges.  

Able Insurance’s marketing strategies are diverse, combining traditional advertising with SEO efforts, and Miles advises patience and consistent investment over a long period of time before evaluating whether one tactic is working or not.  The agency remains committed to a customer-centric approach, prioritizing long-term relationships and moral integrity over short-term gains, and leveraging technology to improve customer satisfaction and operational efficiency. 

"You have to meet them where they are. You have to understand their needs. Their ability to pay or not to pay is not something that the majority of people are making that conscious decision. They're out there doing their best." - Miles Butler 

 

Advice & Strategy For Insurance Agency Owners: 

• Additional locations provide an improved local presence and more opportunities for customer service 

• Maintain reliable team members in each office to handle unexpected emergencies 

• Invest in marketing strategies like billboards and online advertising for effective lead generation, they all work cohesively to establish your agency as top-of-mind 

• Leverage technology to streamline processes and enhance customer experience 

• Prioritize customer satisfaction and retention over short-term gains 

• Reject policies that do not align with the customer's best interests to maintain moral integrity 

• Build trust and positive relationships with customers by treating them with empathy and respect 

 

 

 

Connect with Eddie Price and Jenesis Software:  

LinkedIn: https://www.linkedin.com/in/eddierprice/ 

The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753 

Agency Management Software: https://www.jenesissoftware.com/ 

Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/ 

YouTube: https://www.youtube.com/@JenesisSoftware 

 

 

Connect with Miles Butler of Able & Atlantic Coast Insurance Agencies: 

LinkedIn: https://www.linkedin.com/in/miles-butler-379038206/ 

Atlantic Coast Insurance Agency: https://atlanticcoastautonc.com/ 

Able Insurance Agency: https://ableautoinsurance.com/ 

 

 

 

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