Growing Your Insurance Agency Organically (Without Advertising) | Deirdre Rushin | Ep 1

While rapid growth may seem appealing, slow and steady business growth often leads to long-term success. By focusing on sustainable growth strategies, businesses can build a strong foundation, establish a loyal customer base, and weather economic downturns more effectively. That’s exactly how Deirdre Rushin has methodically grown Imperial Insurance and Financial Solutions of Durham, NC.  

 

Imperial Insurance’s Evolution & Growth Blueprint:  

(00:02:48) Remote-Driven Evolution in Insurance Business 

(00:08:06) Relationship-Based Expansion Marketing Approach 

(00:12:29) Team Alignment in Business Scaling Challenges 

(00:16:28) Sustainable Growth Through Methodical Progress 

(00:24:03) Referral-Based Business Growth through Strategic Partnerships 

(00:33:14) Narrowing Business Focus for Strategic Growth 

 

From Monoline to Multifaceted: The Path to Sustainable Insurance Agency Expansion 

Deirdre Rushin founded the company in 2018 with a focus on monoline home and auto insurance. From buying a book of business (life insurance) and working to serve those clients in other areas, she successfully expanded into the commercial insurance sector, offering Workers’ Comp., Group Health, General Liability, Commercial Auto, and International Business Insurance.  

She’s used Jenesis Software as her agency management system from the start. Having implemented it back in 2016 at her then day-job, she knew it was the perfect fit for her own agency.  Book your Demo of Jenesis Software today. 

In 2022, Deirdre transitioned her agency to a fully remote operation, adapting to the post-Covid way of doing business. This allowed for reduced overhead costs and increased flexibility in servicing her clients. With a firm belief in the importance of a strong support system and a methodical approach to growth, she continues to leverage her prior experience and digital platforms to maintain client relationships and drive success in the ever-evolving insurance industry. 

"If I had to give advice, I would start by saying that it's so important to have a support system, first of all, because it's rough starting any business from scratch, be it insurance or grocery store or a hair salon." - Deirdre Rushin 

 

Business Strategy & Takeaways for Insurance Agency Owners:  

• Transitioning to a 100% remote work model saved on overhead costs and increased flexibility 

• Focus on leveraging existing relationships, referrals, and partnerships to generate clients without traditional marketing campaigns 

• Ensure team members align with the agency's goals to scale the business effectively 

• Prioritize slow and steady growth at a rate of 10-15% annually for long-term success 

• She’s primarily relied on referrals and building relationships to acquire clients instead of traditional marketing methods 

• Maximize time and profits by focusing on a specific area of business  

 

Connect with Eddie Price and Jenesis Software:  

LinkedIn: https://www.linkedin.com/in/eddierprice/ 

The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753 

Agency Management Software: https://www.jenesissoftware.com/ 

Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/ 

YouTube: https://www.youtube.com/@JenesisSoftware 

 

 

Connect with Deirdre Rushin and Imperial Insurance and Financial Solutions:  

LinkedIn: https://www.linkedin.com/in/deirdre-rushin-9b2a1325/ 

Imperial Insurance: https://imperial-ins.com/ 

 

 

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